🔰 What kind of circular business models are suitable for sustainable fashion brands?
🔰 Which communication and marketing strategies can be developed by sustainable fashion brands?
🔰 Is sustainability centered around a unitary and Euro-centric approach? Is it time to include and reflect on other approaches of sustainability from the perspective of the Balkan area and countries outside Central Europe and the West?
🔰 How is sustainability conceived and approached from the perspective of Balkan sustainable fashion brands?
🌿 These are some of the issues that were discussed at the 4th online community-building event entitled “Building business and marketing strategies for sustainable fashion brands (including ethical fashion advocacy)” organized by the Athens Chamber of Small and Medium size Industries -ACSMI in the context of EcofashionEU. 🌿
The following participants contributed to the discussion: Marilena Stathopoulou (Marketing Specialist & Fashion designer), Stephan J Clambaneva (Principal, Founder & Circular Innovation Officer iD8trs), Rachel Sheila on behalf of Circular Earth, Tena Lavrenčić (Ethical Fashion Activist, Communication Specialist and Founder of Thinking Threads) Solidarity for Fashion, an activist group based in Greece aiming to raise awareness on the harms of fast fashion and Dimitris Grammatikoyiannis, Eco Stylist/Teacher at AKTO school in MA Arts in Fashion. 🌿
🌿 Sustainability is a call to action
You can watch the event here: