Friday, 29 March 2024
11.00am- 13.00 pm (CET time)
How do marketing strategies for sustainable fashion brands work? How can you promote a sustainable fashion brand? What is a sustainable branding strategy? What kind of ethical commitments does it entail? How do ethical fashion advocacy efforts, raising-awareness practices addressed towards the general public and marketing strategy interrelate? What kind of challenges a sustainable fashion brand based in Greece faces in relation to its sustainable business and marketing strategies in contrast to fashion brands based in Central European countries? These are some of the questions we will attempt to address at the 4th online community building and dissemination event organized in the context of the EU program EcofashionEU.
Fashion consultants, marketing specialists and ethical fashion advocates from Greece and abroad will come together to present their approach on sustainable business models and marketing strategies (e.g. storytelling, branding, digital marketing, circular business models, raising awareness etc). The overall goal is the dissemination and exchange of knowledge and experience on fashion business and marketing strategies for sustainable fashion brands or brands wanting to become more sustainable, including the challenges and obstacles they might face. Through this sharing of knowledge and experience we wish to create the conditions for a constructive dialogue between us on the challenges and solutions in the building and maintenance of sustainable fashion brand.
PROGRAM AGENDA
11.15- 11.30am Marilena Stathopoulou, Marketing Specialist & Fashion designer
11.30- 11.45am Stephan J Clambaneva, Principal, Founder & Circular Innovation Officer iD8trs- iD8trs.com
Stephan Clambaneva is a sustainable design & circular innovation leader with global experience in business transformation, design innovation management, and holistic closed looped systems thinking for sustainable end-to-end product development. A creative polymath driving the triple bottom line by design. When not consulting with PARK clients or educating tomorrow’s design leaders through the Design Leadership Academy, or serving on NYCxDesign’s Advisory Committee, Stephan ensures a sustainable future for Industrial Designers Society of America (IDSA) Special Interest Sections, evangelizing on the power of Design.
11.45- 12.00pm Rachel Sheila on behalf of Circular Earth
She is the award winning founder of The Ecosystem Incubator, Circular Earth & Real Circularity. She is passionate about applying Circularity and collaboration to transform the fashion industry. She is the author of Try it On and is a sought after lecturer, speaker and consultant in the areas of sustainability, technology and living systems.
12.00- 12.15pm Tena Lavrencic, Ethical Fashion Activist and Communication Specialist, Thinking Threads
Tena is a communication specialist and an ethical fashion advocate, based in Brussels. With a background in anthropology and a passion for education, ethics and sustainability, she started Thinking Threads in the summer of 2020. Since then, she has worked with Fashion Revolution Belgium, Fair Trade, and several ethical brands to challenge mainstream ideas about clothes, style, ethics and sustainability. She regularly writes for online publications and hosts slow fashion events, mainly in Belgium and Croatia.
12.15- 12.30pm Solidarity for Fashion, activist group based in Greece aiming to raise awareness on the harms of fast fashion
12.30- 12.45pm Dimitris Grammatikoyiannis, Eco Stylist / Teacher at AKTO school in MA Arts in Fashion, insta accounts: dimitris_grammatikoyiannis και ethicalode.official
Dimitris has been working as a fashion editor, stylist, eco makeover for more than twenty five years so far. Recently he acted as the Curator for the “Art and Fashion” exhibition which has been organized at the Fine Athens School of Arts in December 2018 to promote the 45 designers who participated in the Creative Wear project. The Russian edition of Numero, named him, eco makeover for the thematic environmental issue (TOXIC PLANET 2049), published in December 2018. Regarding his business activities, he has been active in the field of advertising both on television and in print, music video clips and advertising campaigns companies. He also has organised plenty of ethical and sustainable shows. When Fashion TV, on Tuesday 20 September held its World’s Excellence Gala, Dimitris and his site Ethical Ode was invited to present the Sustainable Greek Brands & Designers.